https://ray-collins.com/contact daily 0.75 2020-06-17 https://ray-collins.com/about daily 0.75 2022-07-12 https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/58381608-02dc-4a85-b738-4f8ee174404a/BACBBED5-BB8B-4059-B9F3-76F213757500.jpg ABOUT https://ray-collins.com/work-ecommerce daily 0.75 2020-05-14 https://ray-collins.com/work-ecommerce/oscar-de-la-renta monthly 0.5 2020-06-08 https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1589852564695-MXPE1HVCN38SYFT43L66/resort_19_lookstolove.png Work, E-Commerce - Oscar de la Renta https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590117881804-U9GVR6NKPL7NSVTTEJT0/odlr_subhero_visualmerch.jpg Work, E-Commerce - Oscar de la Renta - VISUAL MERCHANDISING Through charismatic storytelling, presenting the runway and ready-to-wear collections would feature a cross-department discovery of handbags, shoes and other adorned accessories. I was also in charge of making final selects + retouch notes to the art team per e-comm photoshoot we’ve produced per season. https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590117237944-EBSXF1GK0V489R9E4ZZY/odlr_subhero_virtualstore.jpg Work, E-Commerce - Oscar de la Renta - OMNI-CHANNEL ENGAGEMENT: THE ODLR VIRTUAL STORE In collaboration with NextRev Technologies, a digital operations company, we recreated the Madison Avenue boutique on a virtual online-shopping platform. A focus to bridge digital reach with an in-store retail experience. Users entering the boutique can click and engage/purchase every product in the shop. I presented a merchandising strategy to my VP highlighting strongest investments of the season and product performance across all retail stores/channels (Pre-Fall ‘18 and Fall ‘18). We then merchandised the store reflecting our data for Next Rev to film. https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590259733205-1OIDNPEFXY3672REGQ3L/odlr_subhero_email_wbanner_copy.jpg Work, E-Commerce - Oscar de la Renta - EMAIL marketing Newsletters became one of the top-performing digital activations in sales. Given my background in visuals and editorial, I was entrusted to display and pitch the key product through storytelling, merchandising, and copy. All based on data followed by weekly performance reports. You may click the link below to view my ‘Polka Dot’ story (hero to the left) but below are others that have been published as newsletters created by me for reference. Forward to Fall Red Hot Shades of the Season The Gold Standard https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590119372928-MRXR5WV909PU01O6420Q/odlr_subhero_redesign_2.1.jpg Work, E-Commerce - Oscar de la Renta - HOMEPAGE REDESIGN Towards the end of my time with the house, one of the biggest projects my VP was facing entailed a website replatform. Aside from daily responsibilities, I picked up this side-project towards my final days. With the homepage of any website the largest segment in sales’ opportunities, a key factor was to recreate the gateway of Oscar de la Renta into a destination with enhanced engagement: product-driven across categories, along with campaign-focused CTA’s with optional video utilization for strong, visual impact. https://ray-collins.com/work-ecommerce/alexander-wang monthly 0.5 2020-06-08 https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590123531962-HO6NIZZKNMDWG4MJSX8H/alexander_wang_blog.jpg Work, E-Commerce - Alexander Wang https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590265556771-Z620JWT2EI1HOG5Y23NH/wang_subhero_2.jpg Work, E-Commerce - Alexander Wang - VISUAL MERCHANDISING As a full lifestyle and contemporary brand, merchandising entailed an organized strategy by categories. Cross-department exposure and curated FLP’s were updated on a constant basis in alignment to the merchandising calendar and marketing activations. https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590265405986-8NYKBVM7IAGXG0V3PI9N/wang_subhero_1+copy.jpg Work, E-Commerce - Alexander Wang - CONTENT REFRESH Throughout the collections carries on core brand elements: metal, denim, and leather. Each component vital to the success of Wang’s classic styles. One of them in particular, the Attica Fanny Pack. As a company, presenting this handbag throughout the merchandising strategies and new collections was a highly important showcase. https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590266404931-1E73ZZDM9GU1EU74TATM/wang_subhero_3.jpg Work, E-Commerce - Alexander Wang - PROJECT MANAGEMENT: INTL. CATALOGS A big part to managing an international e-commerce business is to be open-minded and understanding that not everyone speaks English everywhere. Providing an optimized language-option feature results in clarity and eased navigation throughout the user experience. See below for different languages that I have set up on alexanderwang.com using the Attica fanny pack as a reference. Chinese Japanese Korean https://ray-collins.com/work-ecommerce/ulla-johnson monthly 0.5 2020-06-08 https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590267971909-2K1ZHZNXH0NLUA7A44XU/uj_subhero_1.jpg Work, E-Commerce - Ulla Johnson - VISUAL MERCHANDISING Every collection produced by Ulla and her design team holds a labor of love. Literally. Conceived by fine details and fabrics each individually thought out precisely for a unique sense of movement and flow the moment you wear any of these garments. With that said, each collection is carefully curated to present a story. With the theme of flow and color, transitioning the e-commerce buy and presenting it online must hold these values. https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590122924015-F3ZQPN64HQO8F5AG0WUO/uj_ops.jpg Work, E-Commerce - Ulla Johnson https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590268101211-DD18MMYOZK28VRQ6AT0A/uj_subhero_1.jpg Work, E-Commerce - Ulla Johnson - BRIDGING RETAIL + UJ.COM In the midst of integrations amongst a rapidly growing business, bringing UJ to the forefront of providing a modern E-Commerce website was essential for her large community + customer base. Being in charge of customer service and in constant communication between retail , I understood that the UJ customer was strongly influenced by the namesake designer’s aesthetic for fashion, color and detail. So I thought, how can Ulla’s influence further impact their digital experience? My answer was the ever-inspiring Bleecker Street Boutique. The store’s visual impact is a reflection of the brand’s identity and Ulla herself. By providing a homepage hero dedicated to UJ Bleecker, visitors will discover a full-service landing page. For further details, you’ll have to chat with me directly (I can’t spill all my ideas at once of course). https://ray-collins.com/work-ecommerce/stateline monthly 0.5 2020-06-18 https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590277647236-Q7U5F4T54IGTK9AQS2MS/stateline_subhero_1.2.jpg Work, E-Commerce - Stateline - CURATED CONTENT Engaging online has resulted in major interest from digital users. By building a community and engaging, I have found that relatable, inspirational, and shopable content draws interest and traffic. https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1591647781239-1SKD1KKGSG8L7OOHF1LV/blog_heros_stateline_spring+copy.jpg Work, E-Commerce - Stateline https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590279126080-MD2NPXQJY6ATS996WV99/stateline_subhero_2.jpg Work, E-Commerce - Stateline - WEBSITE REFRESH What was once an outdated website with content that didn’t align, became a destination simplified with refined imagery and navigation for this rising startup. https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1590281077437-6FB7D5MUWAE0CRGNH3VJ/stateline_subhero_4.jpg Work, E-Commerce - Stateline - digital marketing optimization The use of paid advertisements between social and search engines was only part of the equation. With a successful publication feature and influencer collaborations, resulted in increased brand exposure and direct-to-consumer sales month-to-month utilizing very small budgets. Exposure online also resulted in the increase of newsletter subscribers once users first visit stateline.us. The growth has allowed an expansion towards weekly email blasts and analyzing performance. https://ray-collins.com/work-ecommerce/category/E-Commerce monthly 0.5 https://ray-collins.com/work-ecommerce/category/Fashion monthly 0.5 https://ray-collins.com/work-ecommerce/category/FASHION monthly 0.5 https://ray-collins.com/work-ecommerce/tag/OSCAR+DE+LA+RENTA monthly 0.5 https://ray-collins.com/gallery-food-coffee daily 0.75 2020-08-30 https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1598813962220-IB4E2N8MP7LF0LD8V0KN/09_2020_2.JPG Gallery, Food+ Coffee https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1598813962220-IB4E2N8MP7LF0LD8V0KN/09_2020_2.JPG Gallery, Food+ Coffee https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1598813991729-G2YEJ3EFQ6PO8TM3377N/09_2020_23.JPG Gallery, Food+ Coffee https://images.squarespace-cdn.com/content/v1/5eb3127c853fc57ffb941a21/1598813985221-LAJM611GBCCZM6NB3TM6/09_2020_13.jpg Gallery, Food+ 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