Alexander Wang
JOB ROLE: E-COMMERCE MERCHANDISING ASSISTANT Entering the world of Wang entailed managing a global destination in the midst of rebranding and website replatform. I was brought on to support their E-Commerce Operations, Digital Marketing, and Merchandising managers.
Day-to-day responsibilities included providing/auditing data under senior management across a multitude of programs while managing international catalogs between the Americas, Europe and Asia. In reflection to alexanderwang.com/us. Working across multiple variations of the website also required language translations across CTA’s and product descriptions. This became tangent with a 3rd-party agency working directly with me for hundreds of SKU’s between collections. In addition, each website held a slightly different e-commerce buy, so merchandising had to be strategic when aligning to US marketing activations and campaigns.
In my previous experience with catalog management at Oscar de la Renta, one of my top projects was to onboard the company with Farfetch. Where I would be overseeing operations and sales for Wang given my previous work with the online retailer and knowledge of their account portal.
Below highlights key job functions which were performed on a daily and weekly basis utilizing Microsoft Suite, Demandware by Salesforce; CMS, and internal company merchandising/inventory softwares. You may find that those labeled with * have visual guides to reference my work (also below).
SALES REPORTING/DATA INSIGHTS
WEBSITE PRESENTATION *
VISUAL MERCHANDISING *
E-COMMERCE AUDITING
SEO
PROJECT MANAGEMENT *
CONTENT REFRESH
Throughout the collections carries on core brand elements: metal, denim, and leather. Each component vital to the success of Wang’s classic styles. One of them in particular, the Attica Fanny Pack. As a company, presenting this handbag throughout the merchandising strategies and new collections was a highly important showcase.
VISUAL MERCHANDISING
As a full lifestyle and contemporary brand, merchandising entailed an organized strategy by categories. Cross-department exposure and curated FLP’s were updated on a constant basis in alignment to the merchandising calendar and marketing activations.
PROJECT MANAGEMENT: INTL. CATALOGS
A big part to managing an international e-commerce business is to be open-minded and understanding that not everyone speaks English everywhere. Providing an optimized language-option feature results in clarity and eased navigation throughout the user experience.
See below for different languages that I have set up on alexanderwang.com using the Attica fanny pack as a reference.