Stateline
JOB ROLE: COORDINATOR, E-COMMERCE & DIGITAL MARKETING (FREELANCE) Stateline, a 100% USA-made company, producing mainly basic essentials of fleece hoodies and sweatpants, decided to leverage their route from private label to a direct-to-consumer brand. I revamped their old image across all digital channels towards a theme that is modern and relatable, but with New York aesthetic. After aligning content and structuring a merchandising calendar, the goal then became how to increase business development and exposure across audiences that would scale profitably.
Below highlights key job functions which were performed on a weekly basis utilizing Microsoft Suite, Adobe Suite, Shopify; CMS, and social handles.
REBRANDING *
ART DIRECTION *
CONTENT PRODUCTION *
WEB DEVELOPMENT *
SALES REPORTING/DATA INSIGHTS
DIGITAL MARKETING/SEO *
EMAIL DESIGN/MARKETING
CURATED CONTENT
Engaging online has resulted in major interest from digital users. By building a community and engaging, I have found that relatable, inspirational, and shopable content draws interest and traffic.
WEBSITE REFRESH
What was once an outdated website with content that didn’t align, became a destination simplified with refined imagery and navigation for this rising startup.
digital marketing optimization
The use of paid advertisements between social and search engines was only part of the equation. With a successful publication feature and influencer collaborations, resulted in increased brand exposure and direct-to-consumer sales month-to-month utilizing very small budgets.
Exposure online also resulted in the increase of newsletter subscribers once users first visit stateline.us. The growth has allowed an expansion towards weekly email blasts and analyzing performance.